Coldplay return
As I’m sure most of you have noticed, Coldplay have made a return to the spotlight, to the dismay of some people and although I’m not up in arms about the new iTunes ad, I can’t say I’m too impressed…
I first became aware of their new release, as I’m sure most of you did, when they started popping up on telly as part of an iTunes promotion. At first I found the ad really irritating, a minute of shameless self-promotion. Unfortunately, as I watch an increasing amount of telly, the ad had made it’s way in front of my eyes a fair bit and it began to eat away at my subconscious and I started to take a shine to the track. After some to and froing, I decided to take the plunge and load up the iTunes music store to spend a whole 79p on the full track.
So what did I think of the full track? To be totally honest, not a lot. I still find it oddly catchy and I’ve listened to it a few times since I bought it, but it’s nothing special. The best way to describe it is when you see movie trailers for comedies and they show the best gags and punch lines in the trailer. You get to the end of it and know you don’t need to go to the effort of seeing the full thing.
If your a fan of Coldplay then please don’t fill my inbox with hate mail, I’ll still buy the new album when it comes out, I just hope they’ve tripped on their shoe laces as they left the starting blocks.
Oh, here’s the iTunes ad if you haven’t seen it. Save yourself 79p.